AdRoll has announced that it is setting up its European headquarters in Dublin, creating 100 jobs in its first 12 months and what it described as "ambitious plans for further staff growth".

The company, which provides a retargeting platform for advertisers, said its move to Europe is driven by strong annual growth of over 600pc in this market in 2013.

The Dublin operation will be responsible for sales, account management, marketing, HR, and finance across a number of languages and countries. The company opened its Irish office in August and has so far taken on 15 people.