HOW TO: BUILD YOUR PERSONAL BRAND ON LINKEDIN (by Dan Schawbel)

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Whether you're a job seeker, consultant, entrepreneur or happily employed, LinkedIn can be an incredible asset for your career. You can connect to over43 million professionalsin over 200 countries around the world. LinkedIn is not just a virtual resume that should be tucked away for a rainy day. Instead it acts as a resume, cover letter, references document, database of your contacts throughout your life and a place where you can learn, share and interact in a professional manner. The following four steps, will help you build a powerful brand on LinkedIn so that you attract jobs you're passionate about, while fostering a network that can support your career moving forward.

http://mashable.com/2009/07/27/linkedin-personal-brand/